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Ed Lada Excited to Propel Goodwill’s Mission Forward

New CEO eyes workforce training initiatives in emerging technologies for the jobs of tomorrow

Sometimes one moment changes a life. For newly appointed Goodwill Keystone Area President and CEO Edward Lada Jr., it was attending a Goodwill awards ceremony honoring achievements of people with significant disabilities in Louisiana.

“I saw people who had every excuse or reason not to succeed and yet they had overcome and were thriving,” Lada recalled. “I witnessed pure joy in their families and friends as their loved ones earned their recognition, and the transformative impact that opportunity and success can have on a person and their family."

“In that moment, I realized there are rarely any excuses or barriers that you cannot overcome to achieve the most in life. When one overcomes and succeeds, we all succeed.”

Something fundamentally shifted for Lada that day. It changed his personal and professional relationships. He saw the potential in everyone. From that day forward, Lada was hooked on the mission of Goodwill. He knew he could take his entrepreneurial skills and business acumen and propel the Goodwill movement to a new level.

Earlier in his career at Goodwill Industries of Southeastern Louisiana while achieving his master’s degree in public administration, Lada developed a vision for Goodwill focused on modern and advanced technology and streamlined operational efficiencies. Most importantly though, he casted a vision to provide training opportunities for employees to gain skills that would be essential for the workforce of tomorrow.

Lada took that vision with him to Goodwill of Western Missouri and Eastern Kansas (MoKan) in Kansas City where he served as CEO. There he launched an initiative to train individuals in emerging technologies. To Lada, the future state of technology is what will allow people to discover their fullest potential and adapt for the future through the power of work.

“I am excited to build upon the great work Goodwill Keystone Area has done for more than 70 years and to help this organization be on the leading edge of workforce opportunities that train individuals in future technologies for the jobs of tomorrow,” Lada said. “We have an amazing opportunity to grow our tremendous legacy by leveraging technologies in an ethical and responsible way, to augment the human experience, not replace it, and to create truly integrated and inclusive work environments.”

Before joining Goodwill Keystone Area, Lada served as president and CEO of MoKan Goodwill. Here, he led an historic financial turnaround for the organization and also launched a successful initiative to train those with barriers to employment in cutting-edge technologies. Lada joined MoKan Goodwill after serving as vice president of contracts and facility management services for Goodwill of Southeastern Louisiana.

Lada holds a master’s degree in public administration and ethical leadership from Marist College and a bachelor’s degree in social sciences from Loyola University New Orleans.

About Goodwill Keystone Area

Goodwill Keystone Area serves 22 counties in central and southeastern Pennsylvania. As a nonprofit, 75 percent of revenue is generated from the sale of donated goods in its retail stores and online auction site. This revenue directly supports Goodwill’s mission to help people with barriers to employment build skills, find jobs and grow careers. 

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