I’ve long been a fan of the Life is Good brand.
You probably have seen their apparel and not realized it. Their t-shirts, sweatshirts and a variety of other goods feature funny, happy or motivational messages. They were founded in the late 1980s by two brothers who sold t-shirts out of a van in Boston. Asking friends and family to contribute designs, one submission featured a smiling stick figure with the phrase “Life is good”. It became so popular that other designs followed, and by 2007 they had achieved $100 million in sales.
While I typically haven’t bought new products from them, my daughter used to buy one at vacation destinations as a souvenir. As I’ve gotten older, I’ve come to appreciate their optimistic outlook and have started searching out their pieces at my local Goodwill Keystone Area stores.
I’ve easily found over a dozen pieces in the last few years and recently I snagged this new-with-tags hoodie. It retailed for $54, but Goodwill’s price was $11.99. Not bad for a brand-new item.
After doing a little research for this blog, I discovered that 10% of their net profits are donated to the Life is Good Kids Foundation to support the Life is Good Playmakers foundation, which works to mitigate the effects of adverse childhood experiences and that during the annual Life is Good Festival they have raised over 1 million dollars for the Life is Good Kids Foundation.
According to their Wikipedia page, “To this day the Life is Good Foundation inspires optimism and receives emails and letters from customers who were inspired by them. Their website shares stories about some of these individuals who found hope and joy through the Life is Good company.”
Now that I know a little more about their philanthropy, I will be even more optimistic when wearing their apparel!
From my closet to yours,
Kirsten
About The Blogger
Kirsten is a 40-something mom, wife and marketing professional. She loves all things crafty, tasty and fashionable, especially while being frugal. She enjoys hunting for treasures at her local Goodwill Keystone Area stores to decorate her home and wardrobe.